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Mariah Carey’s ‘Shake It Off’ Reaches Spotify Milestone with 100 Million Streams
In the world of music, some songs have a unique ability to captivate listeners across generations. Mariah Carey’s iconic hit, “Shake It Off,” is one such track.
The song’s infectious melodies and empowering lyrics have resonated with fans for years. Recently, “Shake It Off” achieved an incredible milestone — 100 million streams on Spotify.
This accomplishment highlights the song’s lasting impact on listeners worldwide. It also reflects the unwavering strength of Mariah Carey, an artist who has consistently overcome challenges throughout her career.
Carey’s journey continues to inspire countless fans, and “Shake It Off“ remains a powerful reminder of her enduring legacy.
Join us as we celebrate this remarkable achievement and the lasting influence of “Shake It Off” in the world of music.
Emancipation – The Beginning of an Era
“The Emancipation of Mimi” marked a defining moment in Mariah Carey’s career. Released on April 12, 2005, it became her tenth studio album and symbolized a powerful personal and musical journey.
Named after her nickname “Mimi,” the album unveiled a newfound artistic freedom and vulnerability. By blending R&B, hip-hop, and pop, Carey showcased her versatile vocal range while demonstrating her songwriting and production skills.
With hits like “We Belong Together” and “Shake It Off,” the album earned critical acclaim, multiple awards, and re-established Carey as a dominant force in contemporary music. Its timeless appeal continues to resonate with fans, leaving a lasting mark on modern R&B and solidifying her status as the “Queen of Melisma.”
The Creation of ‘Shake It Off’
“Shake It Off” was co-written by Mariah Carey, Johntá Austin, Bryan-Michael Cox, and Jermaine Dupri. Initially intended as the album’s lead single, the song was later released as the third single after “It’s Like That” and “We Belong Together.”
While “Shake It Off” was released as a commercial single in the U.S., “Get Your Number” was selected for other countries. Positioned as the album’s third track, it carries themes of resilience, self-empowerment, and letting go of negativity.
The song’s empowering lyrics encourage listeners to leave their troubles behind, drawing inspiration from a famous 1970s Calgon commercial featuring a woman overwhelmed by stress who finds solace in a relaxing bubble bath — a theme Mariah echoes in the music video.
Commercial Success
“Shake It Off” debuted on July 19, 2005, to widespread acclaim. The song soared to number two on the Billboard Hot 100, blocked only by Carey’s own “We Belong Together.”
Internationally, the track entered the top 10 in countries such as Australia, Canada, the UK, Ireland, and New Zealand. Notably, “We Belong Together” dominated global charts in over 20 countries simultaneously.
Upon its release, “Shake It Off” sold over 77,000 physical copies in its first week. In July 2019, it earned platinum certification from the RIAA, and has sold over 4 million equivalent units worldwide.
The Music Video
The music video for “Shake It Off,” directed by Jake Nava, brought glamour and confidence to life. Featuring Mariah Carey moving gracefully through luxurious settings and stylish outfits, the video reinforced the song’s empowering theme of moving on and embracing self-worth.
The video received critical praise and earned a nomination for Best Female Video at the 2006 MTV Video Music Awards. Although it lost to Beyoncé’s “Check On It,” the nomination alone highlighted the video’s artistic success.
During its debut week, the video was heavily requested on MTV’s Total Request Live (TRL), with over 500,000 requests flooding in. This cemented “Shake It Off” as one of Mariah Carey’s most iconic and beloved tracks.
Shaking the Streaming Era
As the music industry shifted toward digital platforms, Mariah Carey’s music continued to thrive. Despite being released before the streaming boom, “Shake It Off” has achieved remarkable success on platforms like Spotify and YouTube.
The track has now surpassed 100 million streams on Spotify, joining Mariah Carey’s exclusive 100 million club. This achievement speaks to the song’s lasting impact and ongoing popularity.
On average, “Shake It Off” garners 70,000 daily Spotify streams and 30,000 daily views on YouTube. The video has amassed over 90 million views, further proving the track’s enduring appeal.
Mariah Carey’s “Shake It Off” remains a powerful anthem of resilience and self-empowerment. With 100 million Spotify streams and countless fans worldwide, the song continues to inspire positivity and strength.
As one of Mariah Carey’s most celebrated hits, “Shake It Off” highlights her ability to connect with listeners across generations, reinforcing her legacy as one of music’s most influential and iconic artists.
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