From Vegas to Spotify: Mariah Carey’s Emancipation Album Resurgence
In the wake of Mariah Carey’s celebrated return with “The Celebration of Mimi” Vegas show, there’s been a noticeable surge in Spotify streams for her iconic album, “The Emancipation of Mimi.” Let’s delve into the numbers to understand the extent of this increase from March to April.
Emancipation’s Rise: A Deep Dive into Sales and Streaming Numbers
When it comes to album equivalent sales, “Emancipation” nears 13 million worldwide, with 945 million streams on Spotify alone. As the “Celebration of Mimi” Vegas show boosts its popularity, it’s poised to become Mariah’s third album to hit 1 billion Spotify streams.
So, how much has the show boosted the album’s streaming popularity compared to last month?
The Evolution of Mimi
| April Daily Streams | March Daily Streams | Variation % | |
|---|---|---|---|
| We Belong Together | 444338 | 373382 | 16 |
| Shake It Off | 77621 | 52931 | 32 |
| It’s Like That | 60466 | 35350 | 42 |
| Don’t Forget About Us | 27554 | 20283 | 26 |
| Get Your Number | 7904 | 4093 | 48 |
| Say Somethin’ | 7142 | 3679 | 48 |
| Mine Again | 6742 | 3668 | 46 |
| Fly Like a Bird | 7087 | 4056 | 43 |
| Circles | 10071 | 4161 | 59 |
| We Belong Together (Remix) | 4437 | 2937 | 34 |
| Stay The Night | 5684 | 2578 | 55 |
| One and Only | 4102 | 1783 | 57 |
| Your Girl | 4424 | 1824 | 59 |
| I Wish You Knew | 4131 | 1609 | 61 |
| Joy Ride | 3268 | 1238 | 62 |
| To The Floor | 2625 | 895 | 66 |
| Makin’ It Last | 1468 | 513 | 65 |
| So Lonely | 1511 | 549 | 64 |
| Sprung | 979 | 291 | 70 |
| Secret Love | 974 | 318 | 67 |
| TOTAL DAILY STREAMS | 682528 | 516138 | 24 |
Since the commencement of Mariah Carey’s “Celebration of Mimi” Vegas show, when compared to last month, Spotify streams for her iconic album “The Emancipation of Mimi” have witnessed a substantial surge totalling 24%.
While not featured in the tour lineup, tracks like “To The Floor,” “Sprung,” and “Secret Love” have experienced a surge of around 70% in daily streams compared to last month, nearly tripling their numbers.
Remarkably, recently performed tracks such as “Circles,” “Your Girl,” and “I Wish You Knew” saw an increase of nearly 60% in streams. Particularly noteworthy is “Circles,” which achieved its highest daily streaming figure yesterday, surpassing 10 thousand streams.
With an average increase of 40% in daily streams across the remaining tracks, it’s evident that the show has sparked renewed interest for the album in the streaming market. Furthermore, with released special vinyl editions and availability in the MGM Merchandise shop, it wouldn’t be surprising to see the 7x Platinum album achieve new certifications soon.
Chart-toppers such as the six-times platinum “We Belong Together,” platinum hits “Shake It Off” and “Don’t Forget About Us,” and the gold-certified “It’s Like That” are poised to achieve new milestones. Notably, “It’s Like That” was last certified in 2005, before the advent of streaming platforms.
As the Vegas tour presses on, it’s evident that the Celebration of Mimi continues to captivate audiences. The second Vegas show saw a total sell-out, prompting the addition of new dates for July and August. With enthusiasm unabated, Mariah Carey’s iconic journey shows no signs of slowing down.
