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Who’s Bumping Up the View Count? An Analysis of Mariah Carey’s YouTube Fans Around the World
Mariah Carey YouTube: A Global Streaming Phenomenon
Mariah Carey YouTube success continues to thrive in the modern era of streaming and video on demand. While her peak fame in the early 90s and 2000s is well-documented, her ability to maintain dominance on platforms like YouTube is remarkable. Over the past 12 months alone, Mariah Carey’s YouTube channel has amassed a staggering 1.66 billion views. This impressive number naturally raises the question — where are these views coming from? With her global appeal and a career spanning decades, it’s intriguing to explore which countries are behind these incredible streaming figures. Our research uncovered some fascinating insights.
Mariah Carey YouTube: The Platform That Drives Her Streaming Success
Mariah’s growth on YouTube is deeply connected to the platform’s massive global reach. As one of the world’s most popular websites, YouTube offers endless content, diverse creators, and an entertainment experience like no other. With 122 million users watching over 1 billion hours of videos daily, YouTube has transformed the way audiences consume media.
For artists like Mariah Carey, YouTube has been a game-changer. The platform’s introduction of YouTube VEVO provided a space for musicians to share official music videos while earning revenue from views. VEVO reportedly pays an average of USD 0.0022 per view, allowing artists to monetize their content effectively.
Thanks to this model, Mariah Carey’s YouTube channel has achieved remarkable milestones. With millions — and in some cases, billions — of views on her iconic videos, Mariah’s presence on YouTube continues to grow. Consumer behavior has shifted, making streaming figures crucial in music charts and equivalent sales certifications worldwide.
This evolution has reshaped the music industry. By reaching broader audiences, improving access to different genres, and offering a more interactive experience, YouTube has provided artists like Mariah Carey with a powerful tool to sustain their success in the digital age. As a result, Mariah Carey’s YouTube views continue to thrive, proving her ability to connect with fans across generations.
Mariah Carey YouTube: Her Impressive Streaming Success
Mariah Carey’s YouTube views continue to showcase her remarkable relevance in the streaming age. Despite releasing no new albums in the past year, Mariah has still managed to accumulate an astonishing 1.66 billion views on YouTube in just 12 months. Her lifetime total now stands at nearly 7 billion views.
Based on YouTube’s reported average revenue of USD 0.0022 per view, this impressive figure translates to approximately USD 3.43 million in revenue for Mariah Carey and her team — earned solely from YouTube in one year. Her enduring digital presence highlights her ability to outperform many of her 90s peers in the streaming landscape.
Which Countries Are Driving Mariah Carey’s YouTube Numbers?
So, where are these incredible Mariah Carey YouTube numbers coming from? Are all viewers streaming the same songs? While several factors contribute to these results — including population size, internet access, and cultural YouTube trends — some countries stand out as significant contributors.
Below are the top 10 countries (along with a few surprising additions) that have played a major role in boosting Mariah Carey YouTube views worldwide.
1. United States: The Heart of Mariah Carey YouTube Success
The United States remains the largest contributor to Mariah Carey’s YouTube views, accumulating an impressive 405 million views in the past year alone. While major cities like Los Angeles and New York account for 34 million views, her popularity extends far beyond these hubs.
This sustained success reflects her iconic status as the most certified female artist by the RIAA and her remarkable achievement of 19 Billboard chart-topping singles. Timeless hits like “One Sweet Day“, “We Belong Together”, and the holiday classic “All I Want for Christmas Is You” continue to draw massive attention.
With such an extensive catalog of chart-toppers and an enduring presence in American music culture, it’s no surprise that her YouTube views in the United States remain consistently strong.
2. Brazil: A Strong Contributor to Mariah Carey YouTube Views
Brazil plays a major role in Mariah Carey’s YouTube success, contributing an impressive 142 million views in the past 12 months. This makes Brazil one of her strongest international markets.
Mariah’s song “I Want to Know What Love Is” holds a special place in Brazil. It remains her most popular track in the country. This success was largely fueled by the song’s use in the telenovela “Viver a Vida”. In the series, it served as the recurring theme for the main couple’s love story. The show’s popularity kept the track at number one for an incredible six months.
When breaking down city-level data, São Paulo leads with 20.9 million views, while Rio de Janeiro follows with 10.9 million views. This strong regional support reflects Mariah Carey’s lasting impact on Brazilian listeners and her ongoing presence on Youtube.
3. Philippines: Where Mariah Carey YouTube Views Soar as Christmas Begins in September
Surprisingly, the Philippines ranks third in Mariah Carey’s YouTube viewership worldwide. Despite Mariah selling only 875,000 albums in the country to date, her fans have shown strong devotion through impressive streaming numbers.
This success is often linked to the country’s deep love for karaoke. Mariah’s powerful ballads frequently serve as standout performances, making her songs a staple in Filipino homes. Tracks like “Love Takes Time” still receive heavy radio airplay and consistently appear on airplay charts.
In terms of city-specific data, Quezon City leads with 20.1 million views, followed by Manila with 10.1 million views. However, Mariah’s influence extends far beyond these urban centers. Nationwide, her videos have amassed a staggering 140 million views in the past year.
Her lasting popularity is also reflected in the success of her albums “E=MC2”, “Emancipation”, and “Daydream”, which remain active on the Philippines Spotify charts. Meanwhile, her hit “Touch My Body” continues to gain attention, steadily climbing the Shazam charts, where it currently holds the number 40 spot.
4. United Kingdom: Where Mariah Carey’s YouTube Views Soar with a Little Help from Westlife
Across the Atlantic, Mariah Carey’s YouTube views show her lasting impact in the United Kingdom. Although her chart success there hasn’t matched her dominance in the United States, her influence remains significant.
Mariah has sold over 5 million albums in the UK, proving her enduring popularity. In the past year, London alone contributed 15 million views, while the country’s total reached 60 million views.
Her most popular songs in the UK align with her European hits. Favorites include “All I Want for Christmas Is You”, “Without You“, “Fantasy“, and “We Belong Together”. Additionally, her duet with Westlife on “Against All Odds” remains a standout favorite.
With consistent YouTube activity and a loyal UK fanbase, Mariah Carey YouTube views continue to thrive in this region.
5. France Aime Mariah: How Mariah Carey’s Ballads Conquer YouTube in France
France’s love for Mariah Carey shows in her impressive YouTube numbers. Although her chart success in the country has been modest, her streaming figures tell a different story.
Interestingly, we once purchased 20 copies of “All I Want for Christmas Is You” by accident. When we sold the remaining 18 copies online, every buyer turned out to be from France — a curious reflection of her dedicated fanbase.
While Mariah hasn’t achieved frequent chart-topping success there, her heartfelt ballad “Without You” introduced her to French listeners and became a powerful favorite. Her Diamond-certified album “Music Box” also stands as her best-seller in the country, helping fuel her steady streaming growth.
In the past year, Paris alone contributed 10.9 million views, while France as a whole generated an impressive 40.9 million views. Considering France’s top 20 most-viewed artists are largely French-speaking, Mariah’s presence as one of the top non-French artists in 2023 is truly impressive.
6. South Africa: A Loyal Audience for Mariah Carey on YouTube
Mariah Carey’s popularity continues to shine in South Africa. In the past year, the country generated an impressive 41.3 million views on her YouTube channel.
Cape Town leads the way, contributing 11.1 million views on its own. This strong support reflects Mariah’s lasting impact in the region.
Recently, her singles “Endless Love” and “We Belong Together” re-entered the South African Spotify charts, landing at number 166 and number 41, respectively.
Mariah’s early success in South Africa also played a big role. While her number-one hits there include “Heartbreaker“, “I’ll Be There“, and “Endless Love”, her debut album made an even bigger impression. All five singles from her debut spent an astonishing 55 weeks on the South African charts. Remarkably, over half of those weeks came from “Vision of Love” and “Love Takes Time“.
This consistent support proves that South African fans have been with Mariah since the beginning — and they show no signs of stopping.
7. Indonesia: A Surprising Market for Mariah Carey YouTube Views
Indonesia emerges as an unexpected yet impressive contributor to Mariah Carey’s YouTube views. Ranking seventh in her global viewership, the country has generated 36.5 million views in the past year.
Despite selling only 1.3 million albums in Indonesia, Mariah’s streaming numbers show strong support. This achievement is remarkable, especially since Indonesia’s top 20 best-selling albums are exclusively from local artists.
Leading the country’s viewership is Jakarta, which accounts for nearly 9 million views alone. This highlights her surprising yet solid presence in the Indonesian music landscape.
8. Canada: A Longstanding Love for Mariah Carey on YouTube
Mariah Carey’s popularity continues to thrive in Canada, where her videos have attracted 32.8 million views in the past year.
Toronto leads the way with 5 million views, reflecting strong fan engagement. Over the years, Mariah has earned 11 number-one songs on the Canadian Hot 100.
Her best-selling albums in Canada include Mariah Carey, Music Box, and Daydream — each certified 7x Platinum. These achievements highlight her continued success in the region.
Notably, All I Want for Christmas Is You remains her best-selling single in Canada. It reached Canadian Diamond status in October 2022, further proving her lasting influence.
With such impressive milestones, it’s no surprise that Canadians continue to embrace Mariah on YouTube.
9. Mexico: A Surprising Source of Mariah Carey YouTube Views
Mexico delivers yet another surprise in Mariah Carey’s viewership rankings. Despite her total album sales in the country falling short of 1 million, Mexican fans have contributed nearly 33 million views to her YouTube channel in the past year.
Interestingly, All I Want for Christmas Is You doesn’t typically dominate the charts in warmer climates. While it rises early in colder countries like Iceland, Norway, and Sweden, it hasn’t achieved the same impact in Mexico.
However, Mariah’s Spanish-language releases have played a key role in connecting with Mexican listeners. Her Spanish versions of Hero, Open Arms, and My All were tailored for Spanish-speaking markets. This strategic move may explain Mexico’s strong engagement on YouTube, even without major sales or consistent chart presence.
10. Thailand: Small Sales, Strong Streaming for Mariah Carey on YouTube
Thailand rounds out the top 10 with an impressive 30.6 million YouTube views. Bangkok leads the way, contributing 16.5 million views — over half of the country’s total.
Although Mariah has sold fewer than 300,000 albums in Thailand, her impact remains notable. The best-selling foreign album in the country has sold a similar amount, showing how her success aligns with market trends.
The Emancipation of Mimi is her most successful album in Thailand, with reported sales of 40,000 copies. It remains part of Thailand’s all-time Top 50 album sales.
Streaming has played a crucial role in sustaining Mariah’s popularity in the region. TikTok trends have also contributed to her growing reach. Notably, Touch My Body currently holds the number 21 spot on Thailand’s Shazam charts — 15 years after its release. This ongoing success suggests there’s still plenty of musical discovery to come.
What We Didn’t Find in the Top 10: Surprising Insights on Mariah Carey YouTube Views
Despite Mariah Carey’s massive success in Japan, the country does not appear in her top 10 for YouTube viewership. This is largely because Japan relies heavily on an alternative video-sharing platform called nicovideo.jp, which limits YouTube usage. However, Japan still ranks 13th in Mariah’s global viewership, showing that her presence remains significant.
South Korea is another country known for its strong admiration of Mariah Carey. While her album sales are impressive there, South Korea’s smaller population — less than 60 million compared to Indonesia’s 274 million — prevents it from ranking higher. Still, South Korea holds the 15th spot with 21.4 million views over the past year.
China presents a different challenge. While the country’s sales data is difficult to track, YouTube itself is banned in mainland China. As a result, no official data is available for her viewership there.
One unexpected addition to the list is Jamaica, which secured the 20th spot. With a population of just 2.8 million, Jamaicans have still managed to generate 24.4 million views in the past year — an impressive 9 views per person.
While Christmas songs aren’t commonly part of Jamaican listening habits, YouTube plays frequently in many establishments, like barbershops and cafes. This trend has helped boost Mariah’s visibility, demonstrating a surprising level of love for her music in the region.
What’s Next for Mariah Carey on YouTube?
Since its launch in 2005, YouTube’s viewership has grown consistently each year. Mariah Carey’s presence on the platform has followed the same trend. With a total of 7 billion views, an impressive 1.56 billion came from the past year alone. These numbers make it clear that her YouTube success will likely continue alongside the platform’s growth.
Mariah’s enduring popularity comes from a variety of factors. While strong support from traditionally Mariah-loving countries plays a role, her ability to captivate fans in unexpected markets is equally remarkable. From the USA to Thailand to Jamaica, her music resonates with listeners worldwide.
Even with variations in album sales and past chart success, her YouTube performance highlights her lasting appeal. Mariah Carey’s ability to connect with fans through video content continues to demonstrate her powerful influence.
Looking ahead, fans remain hopeful for new releases featuring Ratner-style videos, which could boost her daily view count. Meanwhile, her classic songs are also finding new life on social media platforms, attracting fresh audiences.
As always, Mariah has a way of surprising us. While we enjoy her music and iconic videos, fans can continue to track her impressive video view growth on YouTube — a platform where her presence remains stronger than ever.
